I actually do think you're seeing this trend towards organizations just caring more about their brand and engaging. And so I think Home Depot will want to humanize itself. I think that's a lot of why companies are starting blogs are just giving more insight into what's going on with them.
The giant white cube is now impeding rather than enhancing the rhythms of art. It preprograms a viewer's journey shifts the emphasis from process to product and lacks individuality and openness. It's not that art should be seen only in rutty bombed-out environments but it should seem alive.