With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.
The more unique your film is and unusual it is and difficult it is the harder it is to get it financed. That's why a lot of good filmmakers are doing television. They do HBO movies.