My father is a real idealist and he's all about learning. If I asked for a pair of Nikes growing up it was just a resounding 'No.' But if I asked for a saxophone one would appear and next day and I'd be signed up for lessons. So anything to do with education or learning my father would spare no expense.
The core of the movie business remains intact and it's not descending in scope. Studios want movies that are bigger than ever.