If the choice is between doing something supercool and having no one hear it and doing something equally cool and tricking people into putting it on the radio I don't think the second option is some big sellout.
I get bored easily so I need to do a lot. I've started a record label so I get to nurture new talent and talk about music which is a passion of mine. I've written another book. And I get to come to work and do the TV show which is always really fun.