The Internet will win because it is relentless. Like a cannibal it even turns on it own. Though early portals like Prodigy and AOL once benefited from their first-mover status competitors surpassed them as technology and consumer preferences changed.
The beautiful thing about hip-hop is it's like an audio collage. You can take any form of music and do it in a hip-hop way and it'll be a hip-hop song. That's the only music you can do that with.