Storytelling in general is a communal act. Throughout human history people would gather around whether by the fire or at a tavern and tell stories. One person would chime in then another maybe someone would repeat a story they heard already but with a different spin. It's a collective process.
There was this mountain village in Russia where my music was getting in on some German radio station. I remember this because music used to get up to Saskatchewan from Texas. Late at night after the local station closed down.