I believe in incentivizing people. If you can incentivize people in anything whether it's in politics in life in spirituality in business just take care of folks. Incentivize them and all of a sudden it's amazing the difference that you'll see.
One and the same thing can at the same time be good bad and indifferent e.g. music is good to the melancholy bad to those who mourn and neither good nor bad to the deaf.