Spending $1 for a brand new house would feel very very good. Spending $1 000 for a ham sandwich would feel very very bad. Spending $19 000 for a small family car would feel well more or less right. But as with physical pain fiscal pain can depend on the individual and everyone has a different threshold.
I just wish the crowd I was associated with was more passionate about what they were doing and less consumed with the commerce of the art form.