Monday Night Football started in 1970 and when it started it was something extremely special because sports had not been aired in prime time. So it was a novelty and a lot of people thought it wouldn't work and of course it worked spectacularly well.
Assuming that man has a distinct spiritual nature a soul why should it be thought unnatural that under appropriate conditions of maladjustment his soul might die before his body does or that his soul might die without his knowing it?