The design of Rhetoric is to remove those Prejudices that lie in the way of Truth to Reduce the Passions to the Government of Reasons to place our Subject in a Right Light and excite our Hearers to a due consideration of it.
'Yes' is a far more potent word than 'no' in American politics. By adopting the positions which animate the political agenda for the other side one can disarm them and leave them sputtering with nothing to say.
