I don't know if this is the kind of retrospective analysis that people are fond of applying to their work or actions but it feels like I knew I was going to be famous and I knew that an element of that would be traumatic so that if I could make myself something big and otherworldly it would be a kind of defence.
When a positive exchange between a brand and customers becomes quantifiable metrics it encourages brand to provide better service customer service to do a better job and consumers to actively show their gratitude.