There is probably a perverse pride in my administration... that we were going to do the right thing even if short-term it was unpopular. And I think anybody who's occupied this office has to remember that success is determined by an intersection in policy and politics and that you can't be neglecting of marketing and P.R. and public opinion.
I try to deal with the complexities of power and social life but as far as the visual presentation goes I purposely avoid a high degree of difficulty.