Growing up my father was a financial analyst for an oil company. He was just a regular dad. And when I would say 'Hey come see my play ' he'd say 'Sure.' He'd see one 'Oh good play' - you know very typical dad reaction.
We must advertise to U.S. business that we are there that our attitude has changed and that we care. When we are asked to help we have to perform and provide the right advice.