Part of the problem is voters know relatively little about Romney. And some of what they know about him complicates his task: Romney has a history of flip-flopping on issues he's extraordinarily wealthy and he can be tone-deaf about what moves voters. He just doesn't seem comfortable in his skin.
I think the most important thing in life is self-love because if you don't have self-love and respect for everything about your own body your own soul your own capsule then how can you have an authentic relationship with anyone else?