Here's the thing: the unit of reverence in Europe is the family which is why a child born today of unmarried parents in Sweden has a better chance of growing up in a house with both of his parents than a child born to a married couple in America. Here we revere the couple there they revere the family.
People who are incapable of having any kind of intimate relationship have to turn to feeling this incredible hunger and void have to turn to some quantifiable external product to make them feel whole.