I'm a latecomer to the environmental issue which for years seemed to me like an excuse for more government regulation. But I can see that in rich societies voters are paying less attention to economic issues and more to issues of the spirit including the environment.
At the time of Polaroid - and I did a couple of other commercials just before I stopped doing that stuff - at that point I was at the level where they respect you and your opinion and all that sort of thing.
