The future battle on the ground will be preceded by battle in the air. This will determine which of the contestants has to suffer operational and tactical disadvantages and be forced throughout the battle into adoption compromise solutions.
I hate to say it but the truth is that the upscale line is where I get respect as a designer. The higher the price range the higher the respect level from the industry even though it's much easier to make a great $500 dress than a great $100 dress.