Part of the problem is voters know relatively little about Romney. And some of what they know about him complicates his task: Romney has a history of flip-flopping on issues he's extraordinarily wealthy and he can be tone-deaf about what moves voters. He just doesn't seem comfortable in his skin.
Truthfully I almost avoided 'While You Were Sleeping ' because I find those romantic comedies kind of precious and they're full of lines that leave you feeling a little bewildered when you say them.