Environmental concern is a little like dieting or paying off credit-card debt - an episodically terrific idea that burns brightly and then seems to fade when we realize there's a reason we need to diet or pay down our debt. The reason is that it's really really hard and too many of us in too many spheres of life choose the easy over the hard.
I've traveled around the country and I read local newspapers and all of that and it's a sad sad thing to go from city to city and see the small newspapers and they're tiny. They're tiny not only in size but also in scope.