There is a certain kind of respect for authenticity today that there wasn't back in the days when they did 'Cleopatra ' where everything looked like a giant motel. People want to have it be authentic in the look and authentic in the way people behave.
There is the glamour side of it which allows you to meet great variety of people with whom you simply can have a good time but there's also the sad side of it that drags you into a superficial and artificial world.