When I entered high school I was an A-student but not for long. I wanted the fancy clothes. I wanted to hang out with the guys. I went from being an A-student to a B-student to a C-student but I didn't care. I was getting the high fives and the low fives and the pats on the back. I was cool.
It's sad - it's sad for us old enough to remember when directors ruled and films were substantially better than they are today. But it's hard to argue with those kinds of grosses.