Marketing has supplanted story as the primary force behind the worthiness of making a film and that's a very sad thing. It's film only as a function of consumerism rather than as an important component of our culture and that's everywhere around the world.
I am one of those scientists who feels that it is no longer enough just to get on and do science. We have to devote a significant proportion of our time and resources to defending it from deliberate attack from organised ignorance.
