I've noticed that once you leave London you do kind of become a bit more famous. People in London are a bit too cool for school. It's not so unusual to see someone from London in the street. But outside of London people are a bit more excited to see you and come out and support you.
If you're not adapting to the very rapidly changing environment if you can't think creatively you lose big in this society because there are very few jobs for you left.