Advertising ministers to the spiritual side of trade. It is great power that has been entrusted to your keeping which charges you with the high responsibility of inspiring and ennobling the commercial world. It is all part of the greater work of the regeneration and redemption of mankind.
For the tiny percentage of people who are negatively affected by our embracing of standards they can just get their sports somewhere else in the meantime. It's not like we're denying them hospital care.