Clearly some creative thinking is badly needed if humans are to have a future beyond Earth. Returning to the Moon may be worthy and attainable but it fails to capture the public's imagination. What does get people excited is the prospect of a mission to Mars.
We've seen the kind of social impact a professional sports team has on a city. A team brings high-profile role models into your community who are healthy and they're great images for the city to gravitate toward especially for kids.
