With the never-ending stream of new social technologies apps and platforms rolling out every day its easy to get lost in the minutiae of social media. Yet for there to be effective change especially within large top-down hierarchical institutions a company must have an over-arching understanding of the new role it has to play.
I used to play football at school and I enjoyed really physical sports but I now try to avoid any sports that might build up different muscles. That might have a negative impact on my archery.