The game in beauty is changing so much if your product isn't high tech or can't make a unique performance claim - plump your lips reduce your lines look glossy and stay on for 24 hours - you can't go to market today. I'm not just talking about a $20 lipstick but a $5 lipstick!
All pro sports as well as the NCAA should thank God every day we have sports betting here... We have the only agency in the world that regulates the honesty of games.