Competitiveness is really what it costs you per man-hour to get you what you want. In other words there's an education level that plays into the mix and so if it's inexpensive to buy an hour of real good education in places like China versus the U.S. that factors in.
With the success of the last three or so years when a lot of people start treating you differently there's a danger that you may start to think of yourself differently. You rely on your friends to say 'Hey wake up!'
