Suppliers and especially manufacturers have market power because they have information about a product or a service that the customer does not and cannot have and does not need if he can trust the brand. This explains the profitability of brands.
You never choose the way that you're raised it's just the way that you were raised but you do get to a certain age where you're in a position to question the expectations of you and the way that you've been formed by your surroundings.
