I was a dancer and it's not really cool for a boy to dance so it was inspiring to see a movie like 'Footloose' where a guy is dancing masculine and had a proper reason behind it. It made me feel cool and when these kids would make fun of me I'd be like 'Oh didn't you see 'Footloose ' man?'
So if you're a customer today the same person who came in to demonstrate the technology for you and helped you architect the solution before you bought it is likely going to be leading the team to help you do the implementation.