The design of the Mac wasn't what it looked like although that was part of it. Primarily it was how it worked. To design something really well you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something chew it up not just quickly swallow it.
More and more job listings are exclusively available online and as technology evolves nearly every occupation now requires a basic level of digital literacy with web navigation email access and participation in social media.