We're at the crossroads. Down one road is a European centralized bureaucratic socialist welfare system in which politicians and bureaucrats define the future. Down the other road is a proud solid reaffirmation of American exceptionalism.
In fact I argue that the future of advertising whatever the technology will be to associate each brand with one word. This is one word equity. It's the modern equivalent of having the best site on the high street except the location is in the mind.
