The USDA is not our ally here. We have to take matters into our own hands not only by advocating for a better diet for everyone - and that's the hard part - but by improving our own. And that happens to be quite easy. Less meat less junk more plants.
Social networking technology didn't really exist until 2004-2005. I had the idea to use this technology to bridge this gap between a general interest in addressing social issues and the practical action.