Some people just use beautiful things to just shop or to have a tribal feeling - 'Oh blah blah blah I'm wearing Hermes blah blah blah I'm wearing Saint Laurent blah-blah blah' - because it's like a need a tribe recognition: 'Ahh my Rolex.' But I run away from anything which is too recognizable - it's my nature.
You need to know what makes artists tick. Having been through the process myself as a musician since I was an early teen gave me an advantage - understanding them from their point of view because it's about them it's not about you - it's their vision and what they're capable of achieving and you're the conduit.