I receive huge support from Irish and British sports fans alike and it is greatly appreciated. Likewise I feel I have a great affinity with the American sports fans. I play most of my golf in the U.S. nowadays and I am incredibly proud to have won the U.S. Open and U.S. PGA Championship in the last two years.
You need to know what makes artists tick. Having been through the process myself as a musician since I was an early teen gave me an advantage - understanding them from their point of view because it's about them it's not about you - it's their vision and what they're capable of achieving and you're the conduit.