We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it.
I think there is a difference between Slate and Salon. I think we both serve important functions on the Internet. As more and more Websites disappear I'm thankful Slate is still around because it makes things less lonely.
