The design of the Mac wasn't what it looked like although that was part of it. Primarily it was how it worked. To design something really well you have to get it. You have to really grok what it's all about. It takes a passionate commitment to really thoroughly understand something chew it up not just quickly swallow it.
When I was deputy chairman I could travel from Glasgow to Edinburgh without leaving Tory land. In a two-week period I covered every constituency in which we had an MP. There were 14. Now we have only one. We appear to have given up.