More brands are waking up to their social responsibility and doing good work through cause marketing campaigns. Yet too many still go about it the wrong way. I mean 'wrong' in two senses. Firstly they are marketing ineffectively and secondly as a consequence their positive social impact is not maximized.
I love the simplicity the ingredients the culture the history and the seasonality of Italian cuisine. In Italy people do not travel. They cook the way grandma did using fresh ingredients and what is available in season.