I think there's a suspicion in the South of people putting on airs. You see it in most successful Southern politicians but you also see it in someone like Richard Petty who may be a multimillionaire stock car driver but he's also beloved because he has a nice self-deprecatory way about him.
I can't wait to start something up myself that is actually about giving unsigned bands the exposure they deserve especially when they travel so far to play the smallest gig they've ever played in their lives.