Does not the very word 'creative' mean to build to initiate to give out to act - rather than to be acted upon to be subjective? Living photography is positive in its approach it sings a song of life - not death.
It is finally a word is untimely in three different senses and bearing it as one's treasure will not win one anyone's favours one rather risks finding oneself outside everyone's camp... Beauty is the word that shall be our first.