PETA's campaign should be included in school curricula. If we can open children's hearts and minds to animals' needs teach them to treat a dog or a chicken as if they feel fear and love and pain - as they do - then they will grow up to understand that we are all worthy of respect.
A more important reason is that the bands will intuitively trust someone they think is a peer and who speaks fondly of the same formative rock and roll experiences.