Consider the perverse effect cap and trade has on altruistic actions. Say you decide to buy a small high-efficiency car. That reduces your emissions but not your country's. Instead it allows somebody else to buy a bigger S.U.V. - because the total emissions are set by the cap.
Beauty has been democratised. No longer the preserve of movie stars and models but available to all. But while the invitation to beauty is welcomed it has become not so much an option as an imperative.
