Truth is the silliest thing under the sun. Try to get a living by the Truth and go to the Soup Societies. Heavens! Let any clergyman try to preach the Truth from its very stronghold the pulpit and they would ride him out of his church on his own pulpit bannister.
We have to have a way of dealing with this that engenders confidence trust gives us every chance of getting the right outcome and boosts both sustainability and economic return at the same time.
