Sincerity: willingness to spend one's own money.
The first few weeks football players look at you like you are speaking a foreign language. My job is to get them to trust me trust the system. I ask them to run in a way that makes no sense to them.
Things come apart so easily when they have been held together with lies
Love all, trust a few, do wrong to none.
If you are a reliable, honest journalist, sources...
