When launching a product called an Energy Drink and named Red Bull a product that stimulates body and mind it is a short step to the roots where Red Bull came from. We have been doing this for 20 years - now it's called adventure sports extreme sports and outdoor sports.
I have the terrible feeling that because I am wearing a white beard and am sitting in the back of the theatre you expect me to tell you the truth about something. These are the cheap seats not Mount Sinai.
