That something extra I believe is a certain humanity that comes from upbeat and positive human interest letters and success stories. Advertisers like to be associated with those qualities.
Tell the truth but tell it slant.
Truth is so rare that it is delightful to tell it.
To love is so startling it leaves little time for anything else.
Success is counted sweetest by those who never succeed.
The truth was much more beautiful.
Don't call the world dirty because you forgot to clean your glasses.
If you tell the truth, you don’t have to remember anything.
