I think I was born strong-willed. That's not the kind of thing you can learn. The advantage is you stick to what you believe in and rarely get pushed out of what you want to do.
The most powerful element in advertising is the truth.
I warn you against believing that advertising is a science.
In communications familiarity breeds apathy.
Word of mouth is the best medium of all.
The truth was much more beautiful.
Don't call the world dirty because you forgot to clean your glasses.
If you tell the truth, you don’t have to remember anything.
