I was really bright as a kid and tested well and it was clear that I was going to get scholarships to any schools I wanted. My dad always said I could be an engineer at that time it was the elite of society: steady job working in science which was then the answer to every problem we had. It was kind of a mandate. Kind of a dream he had for me.
As a mom I know it is my responsibility and no one else's to raise my kids. But we have to ask ourselves what does it mean when so many parents are finding their best efforts undermined by an avalanche of advertisements aimed at our kids.