I usually write for the individual reader -though I would like to have many such readers. There are some poets who write for people assembled in big rooms so they can live through something collectively. I prefer my reader to take my poem and have a one-on-one relationship with it.
The first rule of any technology used in a business is that automation applied to an efficient operation will magnify the efficiency. The second is that automation applied to an inefficient operation will magnify the inefficiency.