Advertising is a business of words but advertising agencies are infested with men and women who cannot write. They cannot write advertisements and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.
There are no right and wrong ways to work in this business but there are some basic common-sense practices. Work very very hard and always be prepared never give up and once you get the job give them more than they ever expected: - Shine!
