Here's the thing: the unit of reverence in Europe is the family which is why a child born today of unmarried parents in Sweden has a better chance of growing up in a house with both of his parents than a child born to a married couple in America. Here we revere the couple there they revere the family.
As a speaker business leader or marketer of any type the onus is now on each of us to become equally capable of communicating very personally with a seemingly endless number of people connected by social technologies.